How To Get Better SERPs Search Engine Results Pages For Your Website

It is a question every Webmaster and website owner wants to know: "How do I get my website to page one in Google, Yahoo! and Bing?" The question that immediately follows is: "How do I get my website to the top slot on page one in Google, Yahoo! and Bing?"

The answers are at once simple and complex: There are some things that should serve as the basis for anyone's effort to reach page one, slot one, in the big three search engines; and then, there are the particulars within those basic things that are often relative to a specific website, and the niche to which that website belongs. This article concentrates on the fundamentals of getting good SERPs - the core of any search engine ranking strategy.

Your Motivation(s): Retool Your Entire Mindset About Google, Yahoo! and Bing, and Worry About You:

Genuinely acknowledge that outside of what the search engines, themselves, are telling you to do to rank your website, you do not understand how search engines work - and then accept it. Why? Because being overly worried about exactly how these engines are ranking your website in search results (i.e. how they work) is the type of thinking that leads to attempts to cheat the search engines - which no one can do over the long term. The search engines are smarter than you are because only they know fully how they function.

Create Quality, Engaging Content:

Stop worrying about how the search engines are defining the word 'Quality' and ask yourself the following questions:

1.) Who is my target audience?

2.) Is there anything about my content that is special, unique and exciting to my target audience?

3.) Would I read my own stuff or go to my own site were I not the owner of my website?

4.) What wants and needs does my website fulfill that other websites in my niche that are more well known do not?

An objective assay of whether or not you are providing quality, engaging content takes brutal self-honesty. That, or several people in your life that refuse to lie to you about anything.

I am all but certain that "Holy Moses, my website sucks" is not a sentence that falls from the lips of all that many Webmasters' or website owners' lips on any regular basis. Unfortunately, most websites do, in fact, "suck". If one has not only not asked the above questions, but has also failed to answer the above questions and put into action those answers, odds are one's website... isn't so great.

Ask the questions; answer the questions; act on those answers. Then, and only then, will your site be a serious contender for the top positions in SERPs.

Do Not Even Consider Buying Links:

Many of the sites that are online today that broker the sale of links (which is really the sale of PageRank) claim that the search engines have no way of knowing if one is buying links. What they fail to explain is the millions of people that the search engines have caught doing it; and, what it is - exactly - that is supposed to stop representatives of any of the big three search engines from signing up for an account with these link brokers and seeing exactly which sites are selling links. Which, of course, means that the sites that bought the links are detectable simply by clicking on the links on the pages of the sites that have sold them.

Backlink buying is tempting, and an all-too-real and thriving micro-economy on the Web. However, it is a simple matter of time before everyone who engages in link buying and selling will get caught, and penalized in SERPs or removed from SERPs altogether - perhaps permanently.

SERP API is always this: Do you want your website to have long-term success on the Internet? Buying links to improve your website's SERPs will not pay-off over the long run. Further, as Google Yahoo! and Bing continue to refine their respective algorithms (which, not incidentally, happens on a daily basis), even short term success from buying links has become increasingly difficult for those buying them.

Setting all of that aside, you will simply feel better about yourself, your website, and your Internet prospects and future doing things the right way.

Quality Backlink Building Is A Marathon - Not a Race:

Quality backlinks are critical to good search engine results pages for your site. However, take to heart that back link building is not something that one sprints through towards some finish line. Indeed, back link building is something that should never stop if one desires stable first page search engine results for their website.

You should be constantly working to refine your skills as a content writer and content provider so as to invite organic linking to your Web property.