Breaking Someone Into Your Email List

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You also want to make sure you’re giving them exactly what you promised when they subscribed to your list. Did you offer a free report, a coupon or a link to more information? Then provide that to them immediately after they hit subscribe.

This can be done hands free by using an autoresponder system like Mailchimp, Aweber or Getresponse to send out a welcome message with the promised information. That first contact you send should also include a few details about what your business has to offer them and why it's important for them to open your emails.

Here is a quick example:

Welcome, I’m so excited that you decided to join. I have included instructions for accessing (what you promised) below, but first I just wanted to introduce myself and let you know what you can expect from the emails I send.

Then include a short bio along with directions for accessing what they signed up for. It never hurts to include a little extra something to make them feel special and then close with a reminder to look for your next email soon. As you close let them know there will be something exciting in there for them, so that they will be more inclined to keep an eye out and open it when it hits their inbox.

Of course this is only the beginning and there is a little more to it than that, but it’s a great place to start. As you add subscribers to your list keep your focus on providing value and pay close attention to the voice of your audience. Remember these are real people and they look to you as a reliable source of information, if you can be that for them they will gladly open, click and spend.

That's it for today's lesson. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking more about building trust with your subscribers, so that they will be receptive to your offers.
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